Are You Leaving Money On the Table? Let’s Talk About Technology

using the keyboardThings have changed over the last 30 years. Technology has changed everything. Few growers use the same pesticides they did 30 years ago. They don’t use the same growing media. Even irrigation technology has improved.

Buyers have changed too. Most of the yellow pages type of companies have gone under or filed for bankruptcy. Customers, whether they are retail, or wholesale, or brokers, usually begin their search for products and services on the Internet.

In other words, search engines are the new yellow pages. But what if you don’t have a website? Or you do have one but Google and the other search engines can’t find it? If that happens, your business is essentially invisible. Not just to the search engines but to the clients, customers, brokers and buyers that are hunting for the products you need to sell.

You have other options of course, but most of them are different forms of technology. Instead of a website you might try a blog. Or Craigslist, or an e-mail newsletter like the one you’re reading now. There are dozens of ways to use technology to reach your audience, depending on who your audience is. Why technology? Because it works.

Because things have changed dramatically over the past 30 years.

Over the next few weeks I’ll talk about how things have changed, the technology that’s currently available and some ideas on how to use it to boost your bottom line.

Have you ever been on Craigslist? Have you ever sold products or services there? I know some of you rely on brokers, or grow specialty crops or propagate for specific clients, but some of you might be interested in selling your plants to the public above wholesale prices.

Here’s an example, and a bit of homework if you’re interested. Go to the Sarasota-Bradenton version of Craigslist – http://sarasota.craigslist.org/  Then under the ‘For Sale’ section click on ‘farm+garden.’   After that go the the search box in the upper left of the page and type in ‘plants’ and make sure the drop down box underneath says ‘for sale.’

Now you’re looking at many of the plants recently listed for sale on Craigslist. Other nurseries are selling plants on Craigslist. I saw at least one nursery from Lakeland selling in this area. Did you know the ads are free?

If you’re interested, next time I’ll post a publication about how to begin using Craigslist.

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